Become drink aware and win a spa
Drinkaware have a new online tool to help you monitor your drinking.
Almost half of UK consumers (45%) are trying to lose weight, and nearly two thirds (62%) are worried about their bank balance, yet many don’t make the connection between their drinking and an expanding waistline or empty wallet, according to new research by alcohol awareness charity Drinkaware.
The study of 2000 UK adults, released to coincide with the launch of the charity’s new online tool MyDrinkaware, found that while almost a third (30%) of people plan to monitor their calorie intake over the next month, only one in ten (11%) are thinking about tracking the amount of alcohol they drink. The majority (73%) would choose to save money by cutting back on eating out, buying clothes or going on holiday, rather than reducing the amount of alcohol they buy. So, despite such an interest in calorie-counting and personal finance, people could be inadvertently hampering their efforts to stay in shape, physically and financially, if they’re drinking too much.
Although alcohol has almost as many calories as pure fat, when asked to identify the number of calories in their favourite drinks, less than a third (29%) of adults know how many calories are in a standard (175ml) glass of wine (134 calories). In contrast, two-fifths (40%) understand their recommended daily allowance for food, and nearly half (42%) know how many calories are in a cheeseburger (386 calories).
So to help consumers better understand the effects of drinking alcohol on their health and all-round wellbeing, Drinkaware has developed MyDrinkaware – an easy-to-use online unit calculator and drink diary. The tool provides personalised feedback on risk levels based on consumers’ alcohol consumption and shows data in units, calories and spend. For instance, the tool equates alcohol intake into 'burger’ equivalents – with a pint of 4% beer or two double gin and tonics comparable to around one burger. MyDrinkaware also lets people set spending and lifestyle goals and gives tips on how to reach these.
- Try MyDrinkaware for yourself. Every person who signs up to MyDrinkaware between May 23rd and August 31st 2011 will be entered into a draw to win one of three spa weekends. One prize will be given away each month.
Page created on June 10th, 2011
Page updated on June 10th, 2011