Is this sexist or what?

Simple question: when is it OK to use sex stereotypes to promote your message?

Women's bodies have long been used to flog everything from cars to condoms. The Institute of Cancer Research did much the same thing recently using singer Rachel Stevens, some plums and a king-sized bed to encourage blokes to examine their testicles. Is this sexist crap or clever marketing?

What do we - as blokes - think is OK? Have a look at the four examples below and let us know what you think by clicking on the survey link below...

So what do you think? You can see the Rachel Stevens ad at rachelsgetsfruity.com.

There's more from the animal rights organisation (2) here, more of the deodorant ads (3) here and more calenders (4) here.

To help you decide, you can

• read the Institute of Cancer Research's explantion of why they made the Rachel ad.

You can also get the other point of view

• from a public health expert on why sex stereotypes always do more harm than good.

Click here to take part in our survey.