Is this sexist or what?
Simple question: when is it OK to use sex stereotypes to promote your message?
Women's bodies have long been used to flog everything from cars to condoms. The Institute of Cancer Research did much the same thing recently using singer Rachel Stevens, some plums and a king-sized bed to encourage blokes to examine their testicles. Is this sexist crap or clever marketing?
What do we - as blokes - think is OK? Have a look at the four examples below and let us know what you think by clicking on the survey link below...
So what do you think? You can see the Rachel Stevens ad at rachelsgetsfruity.com.
To help you decide, you can
You can also get the other point of view
- from a public health expert on why sex stereotypes always do more harm than good.
Page created on January 2nd, 2006
Page updated on January 12th, 2010